Rhetorical and Critical Approaches to Public Relations (Pocket)
avRobert L. Heath, Elizabeth L. Toth, Damion Waymer
ISBN: 9780805864243 - UTGIVEN: 200902This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Re[...]
Human Communication Theory and Research: Concepts, Contexts, and Challenges (Pocket)
avRobert L. Heath, Jennings Bryant
ISBN: 9780805830088 - UTGIVEN: 2000-07-13This work covers such topics as: the anatomy of the communication process; language, meaning and messages; information and uncertainty - concepts and contexts; persuasion - concepts and contexts; and interpersonal communication - relationships, expectations and conflict.[...]
Strategic Issues Management (Häftad)
avRobert L. Heath, Michael James Palenchar
ISBN: 9781412952118 - UTGIVEN: 200811By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, "Strategic Issues Management" gives students practical, actionable guidance. Issues management is vital to an organization's[...]
The Sage Handbook of Public Relations (Inbunden)
avRobert L. Heath
ISBN: 9781412977807 - UTGIVEN: 201007The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizatio[...]
